Routines Are Important
In honor of Mental Health Awareness Month, Our Operations Manager, Mia H., thought it would be helpful to create a blog post about organization and daily routines. Mia is a true believer that an organized space with organized time helps to clear your mind and give you...
How to Maximize Your Podcast Feature
Congratulations on being featured on a podcast! So, what's next? While some guests rely solely on the podcast host to promote their episode, the most effective approach involves an active mix of social media strategy and community engagement. By maximizing the...
Is Marketing the New Face of DEI?
Client Event: 2023 Peoples Gas North Shore Gas Outreach Orientation (Photo Credit: The L3 Agency) You’ve probably heard the term DEI before—at career fairs, in the office, or at schools. They are the new buzzwords. Diversity, Equity, and Inclusion (DEI) has become a...
The Power of a Woman’s Perspective in Marketing
Photo Credit: ImagerybyChioma Today’s consumers value authenticity and transparency above all else. Authenticity cannot be achieved by relying on the experience of one team composed of individuals with similar gender identities. To ensure a more comprehensive and...
Establish Your Brand: It’s More Important Than the Offering
You are not selling your product or service, but your Brand. Yes - you read that right. In the world of marketing, of course product/services are important but your consumers connect solely with the Brand. In this article we will discuss the importance of establishing...
The Do’s and Don’ts to influencer marketing – A short guide…
In today's digital landscape, influencer marketing has become a cornerstone for brands aiming to expand their reach and engage with their target audience. Leveraging the influence and credibility of individuals on social media platforms can be a powerful tool for...
How to Craft Compelling Brand Stories in 2024
The art of storytelling in marketingIn the bustling world of digital marketing, attention spans are fleeting and competition is fierce. The ability to captivate your audience with compelling brand stories is now more crucial than ever. As we navigate through the first...
Understanding the psychology of marketing
How human psychology and marketing practices intersectIn the ever-evolving landscape of marketing, understanding the psychology behind consumer behavior is crucial to unlocking the magic of a successful marketing campaign. Marketing isn't merely about selling products...
Supporting Black-Owned Brands Beyond Black History Month
According to the Small Business Administration, there are approximately 3 million Black-owned businesses in the United States While their status as Black-owned is a compelling reason to lend support, it's equally important to recognize that these businesses offer...