Print Is Back, Juneteenth Is Coming, and The L3 Agency Is All In
A few weeks ago, we shared why The L3 Agency is betting on print to cut through the digital noise. Now, we’re doubling down and it’s not just nostalgia. It's a strategy. In a world where we scroll past thousands of ads a day, print offers something different: a moment...
Mental Health Conversations Shouldn’t End Month
As Mental Health Awareness Month comes to a close, we’re reminded that meaningful conversations about mental well-being must continue year-round. At The L3 Agency, we’ve been intentional this month about fostering open, honest dialogue through a series of impactful...
Reclaiming Balance: A Mental Health Check-In This Summer
May is Mental Health Awareness Month—and it’s the perfect time to pause, breathe, and reflect on how we're really doing. We’ve all felt the weight of grind culture. The endless to-do lists, the pressure to perform, and the constant comparison can drain even the most...
Dr. Carmen Bell-Ross: Bridging Culture, Strategy, and Leadership
Last week on the Black Businesses Matter podcast, we had the distinct honor of spotlighting an extraordinary voice in leadership and transformation: Dr. Carmen Bell-Ross. A proud native of Detroit, Dr. Carmen has dedicated her life to understanding people—what drives...
Marketing That Matters: What Nike’s A’ja Wilson Ad Teaches Us About Cultural Connection
In a world flooded with ads, the ones that truly resonate are those rooted in cultural understanding. Nike’s latest campaign featuring WNBA star A’ja Wilson is a masterclass in audience connection—one that doesn’t just highlight a product or performance, but speaks...
Prioritizing Self-Care, Strategy, and Community: Loreal Mallett’s Mission with All Butter’d Up
In today’s fast-paced world, it’s easy for entrepreneurs to put themselves last. Loreal Mallett, founder of All Butter’d Up, a luxury skincare brand specializing in oil-based, non-greasy body care products, challenges that narrative by building a brand rooted in...
Building Beauty with Purpose: Deida K. Massey and the Rise of Bixa Beauty
Meet Deida K. Massey, Founder and CEO of Bixa Beauty — a vegan-friendly beauty line rooted in purpose, representation, and clean innovation. A proud Southside Chicago native, Deida launched Bixa Beauty to celebrate cultural diversity, ethical practices, and...
Capitalizing on Tentpole Moments: Strategies Lasting Impact
Q1 2025 has been a whirlwind of cultural milestones, from Grammy Award Winning, Kendrick Lamar's electrifying Super Bowl performance to Beyoncé's Album of the Year win and the Oscar nomination for "Nickel Boys." These tentpole moments captivate audiences, but the real...
Why The L3 Agency Is Betting on Print to Cut Through the Digital Noise
As we navigate the ever-evolving digital landscape, it’s fascinating to see a surprising contender emerge in 2025—print. In a world saturated with endless screens and notifications, digital fatigue is hitting harder than ever. Consumers are craving a break, a tangible...