L3 Takes Place in The South Side Pitch!
The Southside pitch is a competition that L3 was fortunate enough to take place in a few weeks back. Businesses from all around the South Side have competed to share their story's most meaningful impact and most exciting ideas for the future. Our video entry...
What’s More Important? Likes Vs. Views
Likes don’t tell you as much as impressions, or who’s seen your content. This is just as important, as you want to know the scope of your marketing efforts. There will always be a crowd who doesn’t “like ''. With this in mind, “views”' reflect the reach of a video and...
Fresh out the frying pan and into the fire!
For most people, finding your first job as a new graduate can often be a stressful process. However, for me, it is almost like the stars aligned and I landed at a company that is perfect for me. So far, working within The L3 Agency team and alongside Larvetta has been...
FOUNDER’S HIGHLIGHT: Power of Digital Marketing
The power of digital marketing is heightened now more than ever now that we are in a pandemic. However, I would like us to uncover the meaning of digital. McKinsey describes digital as being closely attuned to how customer decision journeys are evolving in the...
New Staff First Days
Naeemah M. - Marketing and Communication Intern Remote learning, Zoom University, and long hours looking at my laptop screen has been the new normal. Starting my senior year of college during a global pandemic will be the most monumental moment of my life. However,...
Kin Marie – Junior Creative Intern’s First Day
My first day at L3 was great! I was honestly very nervous the day before, mainly because I didn’t know what to expect. I had heard amazing things about the agency and knew from the moment I started my research on them, that this was the place I wanted to work. The day...
Stand Out and Level Up!
Stand Out and Level Up was created by The L3 Agency to assist local (Chicago city-wide) minority businesses - women of color and black businesses who may have been affected by the global pandemic and the racial injustice that resulted in a great loss. Not only assist...
Hopeful Return: Phase 3: Reopening of the City
As we’ve all been tucked away in our homes, it’s nice to finally be able to be back out again. Social distancing from our friends and family has been tough for us all. Restaurants are open, rooftops, the lakefront and an overall breath of fresh air. Smell the flowers,...
Crisis Currency Roundtable
Since the start of the pandemic, our CEO, Larvetta L. Loftin decided to launch a weekly series called Crisis Currency Roundtable formerly titled Crisis Currency Conversations. These conversations focus on how minority businesses can pivot from financial crises to...
