Congratulations on being featured on a podcast! So, what’s next? While some guests rely solely on the podcast host to promote their episode, the most effective approach involves an active mix of social media strategy and community engagement. By maximizing the exposure from a podcast feature, you can create new connections and expand your network.
The Benefits
Being a guest on a podcast is a low-cost (often no-cost) marketing opportunity. Depending on the topic and focus of the podcast, it provides a platform for you to position yourself as a thought leader in your industry, humanize your business or brand, and foster relationships with existing and potential customers.
Thought Leading
Appearing on a podcast allows you to establish yourself as a thought leader in your industry Through the organic and often spontaneous conversations you can showcase your knowledge and expertise in the industry. Explaining processes and your unique journey can illuminate different tactics and approaches for business owners in the same field. This level of openness can inspire others and position you as a go-to resource within your field, setting you apart from competitors.
Humanizing the Brand
Podcasts offer a unique opportunity to humanize your brand by giving your audience a glimpse into the motivations and inspirations that drive your business. By answering that all-important “why” you create an emotional connection with listeners. This provides potential customers a reason to engage with the brand beyond the product or service
Fostering relationships
Podcasts are more than just a platform for sharing information; they are also an avenue for building relationships. As a guest, you can share your personality, providing another point of connection for aspiring business owners and listeners seeking mentorship. This personal interaction can lead to networking opportunities, partnerships, and long-term customer relationships.
Image by Cooley’s Videos
Interview Strategy
When you’re a guest on a podcast, ensure that you communicate your message effectively. Prepare a concise narrative that represents your brand accurately, and be ready to share your contact and social media information so listeners can connect with you. A well-structured interview can boost your credibility and influence in your field.
Here is an example of a well-crafted brand story. Black Businesses Matter Podcast Episode
Leverage After Release
To make the most of your podcast feature, consider the following approaches:
Cross-Promotion
Once the episode is live, the goal is to reach as many listeners as possible. One effective strategy is cross-promotion. Collaborate with the podcast host and share the episode on your personal and professional networks. This can include reposting from the podcast’s platform, encouraging friends and colleagues to share, and leveraging any associated hashtags.
Engage with the Audience
The podcast host will likely share your episode on their social media platforms. Engage by leaving comments, thanking the host, and sharing your positive experience. Interaction helps build connections and can attract more listeners to your episode.
Monitor Audience Reception
After your episode airs, track how listeners are engaging with it. Pay attention to comments, shares, and feedback. Use this as an opportunity to interact with your audience, respond to questions, and build rapport.
Develop a Social Media Campaign
Create a social media campaign to promote your episode. Repost content from the podcast platform, and add behind-the-scenes photos or teaser clips to generate interest. Ensure the link to your episode is easy to find, and encourage your network to share it with others.
Update Your Website
Once the episode is released, add it to your website. This not only highlights your podcast feature but also drives traffic to your site, allowing visitors to explore more about your business. You can also create a dedicated blog post discussing your experience on the podcast.
Promote Across Multiple Channels
Listen to your episode for impactful clips that can be shared across various platforms. These soundbites can be used to create short videos, audio snippets, or written posts. Additionally, consider creating a case study on the podcast’s impact, which can be shared in a company newsletter or internal reports to emphasize the value of such features.
From cross-promotion to audience engagement and social media campaigns, there are many ways to maximize the impact of your podcast appearance. By sharing your story, humanizing your brand, and providing valuable insights, you can create a memorable experience for listeners while growing your network and credibility. Ultimately, your presence on a podcast is just the beginning. With the right strategies in place, you can turn a single episode into a lasting source of influence, connection, and business growth. Use these insights to make the most of your podcast feature and continue to engage with your audience long after the recording has ended.
The L3 Agency can offer a chance for you to employ the strategy provided above. Simply text ‘Guest’ to 312-300-1300 for a chance to be featured on the Black Business Matter Podcast
