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Capitalizing on Tentpole Moments: Strategies Lasting Impact

Capitalizing on Tentpole Moments: Strategies Lasting Impact

Q1 2025 has been a whirlwind of cultural milestones, from Grammy Award Winning, Kendrick Lamar's electrifying Super Bowl performance to Beyoncé's Album of the Year win and the Oscar nomination for "Nickel Boys." These tentpole moments captivate audiences, but the real...

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The Power of Live Events in Black and Brown Communities

The Power of Live Events in Black and Brown Communities

The Black Businesses Matter (BBM) Podcast was created to uplift and amplify Black and Brown entrepreneurs, ensuring their stories, successes, and challenges reach the right audiences. BBM is more than just a title—it is a declaration that Black and Brown businesses...

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Routines Are Important

Routines Are Important

In honor of Mental Health Awareness Month, Our Operations Manager, Mia H., thought it would be helpful to create a blog post about organization and daily routines. Mia is a true believer that an organized space with organized time helps to clear your mind and give you...

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How to Maximize Your Podcast Feature

How to Maximize Your Podcast Feature

Congratulations on being featured on a podcast! So, what's next? While some guests rely solely on the podcast host to promote their episode, the most effective approach involves an active mix of social media strategy and community engagement. By maximizing the...

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Is Marketing the New Face of DEI?

Is Marketing the New Face of DEI?

Client Event: 2023 Peoples Gas North Shore Gas Outreach Orientation (Photo Credit: The L3 Agency) You’ve probably heard the term DEI before—at career fairs, in the office, or at schools.  They are the new buzzwords. Diversity, Equity, and Inclusion (DEI) has become a...

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The Power of a Woman’s Perspective in Marketing

The Power of a Woman’s Perspective in Marketing

Photo Credit: ImagerybyChioma Today’s consumers value authenticity and transparency above all else. Authenticity cannot be achieved by relying on the experience of one team composed of individuals with similar gender identities. To ensure a more comprehensive and...

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