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Brands that STAND for something

  What does the NFL have to do with breast cancer? Why does a league of all male players and majority male owners and GM's feel the need to show its support of women? {DeAngelo Williams NFL Running Back} Because it makes a statement. In a sport that markets...

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Stars Are Made in the 4th Quarter

The 4th Quarter: Where The Team Stands Tall   In the sports world, stars are made in the 4th quarter. Players are immortalized, for good or bad, based on the way they approach their final opportunity to win. The 4th quarter in the business world is no different....

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