From Side Hustles to Empires: How Women Entrepreneurs Are Redefining Wealth
For decades, women have been transforming passion into profit, often starting with side hustles — a creative outlet, a solution to a problem, or a dream pursued after hours. Today, many of those side hustles have grown into thriving businesses, reshaping industries...
Capitalizing on Tentpole Moments: Strategies Lasting Impact
Q1 2025 has been a whirlwind of cultural milestones, from Grammy Award Winning, Kendrick Lamar's electrifying Super Bowl performance to Beyoncé's Album of the Year win and the Oscar nomination for "Nickel Boys." These tentpole moments captivate audiences, but the real...
The Power of Live Events in Black and Brown Communities
The Black Businesses Matter (BBM) Podcast was created to uplift and amplify Black and Brown entrepreneurs, ensuring their stories, successes, and challenges reach the right audiences. BBM is more than just a title—it is a declaration that Black and Brown businesses...
Routines Are Important
In honor of Mental Health Awareness Month, Our Operations Manager, Mia H., thought it would be helpful to create a blog post about organization and daily routines. Mia is a true believer that an organized space with organized time helps to clear your mind and give you...
How to Maximize Your Podcast Feature
Congratulations on being featured on a podcast! So, what's next? While some guests rely solely on the podcast host to promote their episode, the most effective approach involves an active mix of social media strategy and community engagement. By maximizing the...
Is Marketing the New Face of DEI?
Client Event: 2023 Peoples Gas North Shore Gas Outreach Orientation (Photo Credit: The L3 Agency) You’ve probably heard the term DEI before—at career fairs, in the office, or at schools. They are the new buzzwords. Diversity, Equity, and Inclusion (DEI) has become a...
The Power of a Woman’s Perspective in Marketing
Photo Credit: ImagerybyChioma Today’s consumers value authenticity and transparency above all else. Authenticity cannot be achieved by relying on the experience of one team composed of individuals with similar gender identities. To ensure a more comprehensive and...
Establish Your Brand: It’s More Important Than the Offering
You are not selling your product or service, but your Brand. Yes - you read that right. In the world of marketing, of course product/services are important but your consumers connect solely with the Brand. In this article we will discuss the importance of establishing...
The Do’s and Don’ts to influencer marketing – A short guide…
In today's digital landscape, influencer marketing has become a cornerstone for brands aiming to expand their reach and engage with their target audience. Leveraging the influence and credibility of individuals on social media platforms can be a powerful tool for...