Diverse – Influential – Creative
We are the L3 Agency
The L3 Agency (formerly L3 Eventeurs) is a full-service integrated influencer marketing and communications consulting firm focused on creating authentic engagements for brands targeting Women, Millennials, and Gen Z audiences.
With over 50 years of combined experience in marketing and public relations, we seamlessly leverage relationships and insights to help tell our clients’ stories.
Our experienced consultants are storytellers, brand builders, thought leaders, social ambassadors, producers, and strategists. We use our influence to drive IMPACT and ACCESS for every client we serve.
The L3 Agency works with a variety of brands and public relations/advertising agencies to streamline their marketing and communications systems, allowing influencers to focus on what they love: creating engaging content and connecting with their community.
WE SUPPORT WOMEN
With Millennials, and now Gen Z, being the largest and most diverse generations in American history and with Women being the leading decision-makers in both groups, we believe brands who sell to women need to support women and reimagine the way in which they are portrayed in media.
HOW WE DO WHAT WE DO
We combine advertising, social media engagement, and experiential opportunities to develop a multi-faceted campaign that leaves a lasting impression.
Integrated Social Outreach
Authentic Relationship Building
OUR COMPANY CULTURE
As a Woman-owned, mission-centric marketing and communications agency we are led by our hearts to serve and support. We BELIEVE in social responsibility, inclusion, cultural sensitivity, and diversity and we only work with clients who share that same belief.
Larvetta L. Loftin is the CEO and Founder of the L3 Agency (formerly L3 Eventeurs).
For over 18 years, she and her company have been responsible for executing marketing and branding campaigns for Verizon, Bacardi, Toyota, McDonald’s, CVS Pharmacy, The Chicago Community Trust, and ComEd to name a few.
While growing the L3 Agency, Larvetta has also built a hugely successful career as a brand marketing strategist, authentic speaker, media personality, master networker, community advocate, and social entrepreneur. As a successful industry leader for 20 years, she seized the opportunity to pivot her agency to become the pre-eminent marketing and communications consultancy for brands targeting Women, Millennials, and Gen Z.
Larvetta has received numerous awards for her own personal achievements, but she firmly believes in a collaborative, relationship-forward approach when it comes to working with clients. She also serves on the Chicago Leadership Team for Upward Women.
In her free time, Larvetta mentors and empowers young women and girls desiring to create their own scalable businesses, always encouraging them with her motto, “doing what you love with kindness, grace, and excellence.”
“At the L3 Agency, relationships are our currency, passion is our profit-maker, and people are our bottom-line”
Dun & Bradstreet
What our partners think of us
Larvetta’s knowledge of event activation, public relations and marketing communications allowed for us to do our first regional salon expansion in the Midwest. Larvetta and her team were instrumental in planning, coordinating and executing a grand opening that included local and national influencers as well as local community political leaders. In addition, they planned and executed five video productions that significantly accelerated the awareness and demand of our business. Larvetta’s work was directly responsible for Chicago Crain’s Magazine citing Huetiful in their 2015 “Best of Chicago…” magazine issue.
Over the past three years that I have had the chance to work with Larvetta and her team at L3 Eventeurs (our former agency name), I have come to view the agency as a reliable organization that strives to go above and beyond client expectations. As with any major marketing program, we have always run into challenges whether due to timing or budget restraints, or changes in strategic direction. Larvetta always displays extraordinary patience as she strives to find solutions and adapt our plans accordingly. Her positive attitude as well as her business acumen has made her an invaluable partner to me and Verizon Wireless as an overall organization.
L3 created a fantastic community outreach marketing experience for us in a short time. They turned around information quickly and on time, with great content reflecting the client’s interests, and presented all materials in an interesting and professional way. On top of that – they have amazing energy! What a great team.