Likes don’t tell you as much as impressions, or who’s seen your content. This is just as important, as you want to know the scope of your marketing efforts. There will always be a crowd who doesn’t “like ”. With this in mind, “views”’ reflect the reach of a video and they include the likers and silent majority who watch it but don’t double-tap or leave a comment.  To L3, this translates as being much more accurate and useful. 

In 2016 the popular social site Instagram, transformed into using views to show a video’s popularity. In certain cases, view counts are known as social evidence assurance that anything is worth a piece of content. In particular, social evidence increases clicks and improves commitment.” There are 8 million registered businesses using Instagram business profiles, and Instagram has more than 1 million monthly active advertisers. At least 50% of Instagram users follow at least one business account. Though realistically you may not be able to reach all individuals in your target audience, if you are focused on numbers, you are still reaching a wide range of people. In essence, you optimize your opportunities for growth. 

Read more about leveraging views on social platforms in this article Instagram Views vs Likes: Which One is the Key to Grow?.

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