by Larvetta Loftin | Nov 6, 2021 | Uncategorized
Likes don’t tell you as much as impressions, or who’s seen your content. This is just as important, as you want to know the scope of your marketing efforts. There will always be a crowd who doesn’t “like ”. With this in mind, “views”’ reflect the reach of...
by Larvetta Loftin | Mar 26, 2021 | Uncategorized
The power of digital marketing is heightened now more than ever now that we are in a pandemic. However, I would like us to uncover the meaning of digital. McKinsey describes digital as being closely attuned to how customer decision journeys are evolving in the...
by Larvetta Loftin | Oct 15, 2020 | Uncategorized
Naeemah M. – Marketing and Communication Intern Remote learning, Zoom University, and long hours looking at my laptop screen has been the new normal. Starting my senior year of college during a global pandemic will be the most monumental moment of my life. ...
by Larvetta Loftin | Jul 7, 2020 | Uncategorized
My first day at L3 was great! I was honestly very nervous the day before, mainly because I didn’t know what to expect. I had heard amazing things about the agency and knew from the moment I started my research on them, that this was the place I wanted to work. The day...
by Larvetta Loftin | Jun 30, 2020 | Uncategorized
Stand Out and Level Up was created by The L3 Agency to assist local (Chicago city-wide) minority businesses – women of color and black businesses who may have been affected by the global pandemic and the racial injustice that resulted in a great loss. Not only...
by Larvetta Loftin | Jun 30, 2020 | Uncategorized
As we’ve all been tucked away in our homes, it’s nice to finally be able to be back out again. Social distancing from our friends and family has been tough for us all. Restaurants are open, rooftops, the lakefront and an overall breath of fresh air. Smell the flowers,...
