Dr. Carmen Bell-Ross: Bridging Culture, Strategy, and Leadership

by Larvetta Loftin | May 12, 2025 | Uncategorized

Last week on the Black Businesses Matter podcast, we had the distinct honor of spotlighting an extraordinary voice in leadership and transformation: Dr. Carmen Bell-Ross. A proud native of Detroit, Dr. Carmen has dedicated her life to understanding people—what drives...

Marketing That Matters: What Nike’s A’ja Wilson Ad Teaches Us About Cultural Connection

by Larvetta Loftin | May 5, 2025 | Uncategorized

In a world flooded with ads, the ones that truly resonate are those rooted in cultural understanding. Nike’s latest campaign featuring WNBA star A’ja Wilson is a masterclass in audience connection—one that doesn’t just highlight a product or performance, but speaks...

Prioritizing Self-Care, Strategy, and Community: Loreal Mallett’s Mission with All Butter’d Up

by Larvetta Loftin | May 2, 2025 | Uncategorized

In today’s fast-paced world, it’s easy for entrepreneurs to put themselves last. Loreal Mallett, founder of All Butter’d Up, a luxury skincare brand specializing in oil-based, non-greasy body care products, challenges that narrative by building a brand rooted in...

Building Beauty with Purpose: Deida K. Massey and the Rise of Bixa Beauty

by Larvetta Loftin | Apr 22, 2025 | Uncategorized

Meet Deida K. Massey, Founder and CEO of Bixa Beauty — a vegan-friendly beauty line rooted in purpose, representation, and clean innovation. A proud Southside Chicago native, Deida launched Bixa Beauty to celebrate cultural diversity, ethical practices, and...

Capitalizing on Tentpole Moments: Strategies Lasting Impact

by Larvetta Loftin | Apr 16, 2025 | Uncategorized

Q1 2025 has been a whirlwind of cultural milestones, from Grammy Award Winning, Kendrick Lamar’s electrifying Super Bowl performance to Beyoncé’s Album of the Year win and the Oscar nomination for “Nickel Boys.” These tentpole moments captivate...