Meet Deida K. Massey, Founder and CEO of Bixa Beauty — a vegan-friendly beauty line rooted in purpose, representation, and clean innovation.
A proud Southside Chicago native, Deida launched Bixa Beauty to celebrate cultural diversity, ethical practices, and inclusivity within the beauty industry. With the introduction of 16 lip whips and one nourishing lip balm, Bixa is redefining what it means to lead in the clean beauty space. It’s more than a brand, t’s a movement that empowers individuals to embrace beauty on their own terms.
Clean beauty matters because consumers deserve to know what they’re putting on their skin. It’s about safety, transparency, and a deeper commitment to health and wellness. Clean beauty rejects harmful chemicals and embraces ethically sourced, cruelty-free ingredients that support both people and the planet. For Deida, it’s also about trust — building a brand that people can believe in because it’s honest, inclusive, and uncompromising in its standards.
In this week’s podcast interview, Deida shared key insights for small business owners. Her advice is clear: have a plan, hire a bookkeeper, and be intentional about the strategy for success in your business. These are the foundational steps she believes are essential for building a sustainable and impactful brand.
At The L3 Marketing Agency, we’re proud to spotlight visionary entrepreneurs like Deida who are creating meaningful change in their industries and communities. Visit our website to learn more about The L3 Marketing Agency, tune in to our podcast, and download the latest edition of the Black Businesses Matter Mag.