In today’s fast-paced world, it’s easy for entrepreneurs to put themselves last. Loreal Mallett, founder of All Butter’d Up, a luxury skincare brand specializing in oil-based, non-greasy body care products, challenges that narrative by building a brand rooted in self-care, creativity, and community.
Through All Butter’d Up, Loreal curates unforgettable experiences — whether through pop-up events or her popular Craft Your Signature Scent workshops — empowering busy women to prioritize themselves while connecting through the art of fragrance and skincare customization. Her mission extends beyond products; it’s about nurturing a self-care community that uplifts and inspires.
Drawing from her extensive background in business and entrepreneurship, and as the Regional Director of Uptima Entrepreneur Cooperative, Loreal offers these three essential pieces of advice for fellow founders:
- You Are the Most Valuable Resource in Your Business — Your health and well-being fuel everything. Prioritize your self-care without guilt.
- Make Your Numbers Your Bestie — Focusing on revenue alone isn’t enough. Cash flow is king. Know your numbers intimately to sustain and scale your business.
- Create, Streamline & Automate Your Customer Experience — A seamless experience keeps customers engaged and coming back. Don’t just meet expectations — exceed them.
At The L3 Agency, we believe that true excellence starts from within. That’s why our favorite piece of advice is number one — we’re committed to helping business owners understand that success doesn’t have to come at the cost of fatigue. Follow Loreal’s journey and support All Butter’d Up by staying connected on Instagram @allbutterdup, Loreal’s LinkedIn, and via the All Butter’d Up LinkedIn page.
For more inspiring stories from visionary entrepreneurs like Loreal, who are redefining success with passion, creativity, and purpose, tune into the Black Businesses Matter podcast and visit our website to download the latest edition of the Black Businesses Matter Mag!