Larvetta L. Loftin is the CEO and Founder of the L3 Agency (formerly L3 Eventeurs), a full service marketing and communications agency focused on influencer marketing and delivering authentic content for brand engagement. For over 16 years, she and her company have been responsible for executing award winning marketing and branding campaigns for Verizon, Bacardi, Toyota, McDonald’s, CVS Pharmacy and The Chicago Community Trust, to name a few. While growing her agency, Larvetta has also built an incredible career as a brand marketing strategist, authentic speaker, media personality, master networker, community advocate and social entrepreneur. As a successful industry leader for 20 years, she saw an opportunity to pivot her agency as a thought leader for women and millennials. She serves on the advisory board of Accion Chicago and is on the Chicago Leadership Team for Upward Women. Although she has received numerous awards for her personal achievements, she believes in a collaborative, relationship approach in her work. In her free time, she mentors and empowers young women and girls on creating scalable businesses- ‘doing what you love with kindness, grace and excellence.’