The L3 Newest Squad Member shares her first month
My first month with The L3 Agency flew by. Larvetta and I worked together previously at the start of my college career in 2018 back when “The L3 Agency” was L3 Eventures. I had such a wonderful experience that I added her company to the list of places I wanted to work...
The Do’s and Don’ts to influencer marketing – A Short Guide
In today's digital landscape, influencer marketing has become a cornerstone for brands aiming to expand their reach and engage with their target audience. Leveraging the influence and credibility of individuals on social media platforms can be a powerful tool for...
Understanding the psychology of marketing
How human psychology and marketing practices intersect In the ever-evolving landscape of marketing, understanding the psychology behind consumer behavior is crucial to unlocking the magic of a successful marketing campaign. Marketing isn't merely about selling...
How to Craft Compelling Brand Stories in 2024
The art of storytelling in marketing In the bustling world of digital marketing, attention spans are fleeting and competition is fierce. The ability to captivate your audience with compelling brand stories is now more crucial than ever. As we navigate through the...
Supporting Black-Owned Brands Beyond Black History Month
According to the Small Business Administration, there are approximately 3 million Black-owned businesses in the United States While their status as Black-owned is a compelling reason to lend support, it's equally important to recognize that these businesses offer...
Taking on the Energy & Utility Industry with thoughtful powerhouses and prowess
Civic engagement, Consciousness, and Concern are the main components that will help drive us to be more aware of our energy usage in our communities. With Energy and Utilities being at the forefront of our society - there is a need for a commitment to being more...
Marketers within the Energy & Utility Industry
As a company that serves clients within the Energy and Utilities industry - we are committed to celebrating Energy Awareness Month. The primary focus of Energy Awareness Month is to raise awareness and educate people about ways to use Energy efficiently for both...
How To Leverage Your Network
How To Leverage Your NetworkCase Study: Influencer TakeOver The Conception The L3 Agency prides itself on creating meaningful relationships. As a mission-centric firm, we are always looking for new and innovative ways to increase community engagement and brand...
3 Tactics to boost engagement on your future event
Hosting an event can be a daunting endeavor but this past black history month we accepted the charge of hosting an event in support of our signature podcast, Black Businesses Matter Podcast on all podcast streaming platforms. While The L3 Agency specializes in pr,...
The new KPI on Outreach Campaigns
Outreach has always been one of the most effective ways to build a strong personal connection with your target audience. However, oftentimes the success of outreach efforts is determined by the amount of “sign ups” or leads. While those may be some of the indicators...
