How to Maximize Your Podcast Feature
Congratulations on being featured on a podcast! So, what’s next? While some guests rely solely on the podcast host to promote their episode, the most effective approach involves an active mix of social media strategy and community engagement. By maximizing the...
Is Marketing the New Face of DEI?
Client Event: 2023 Peoples Gas North Shore Gas Outreach Orientation (Photo Credit: The L3 Agency) You’ve probably heard the term DEI before—at career fairs, in the office, or at schools. They are the new buzzwords. Diversity, Equity, and Inclusion (DEI) has become a...
The Power of a Woman’s Perspective in Marketing
Photo Credit: ImagerybyChioma Today’s consumers value authenticity and transparency above all else. Authenticity cannot be achieved by relying on the experience of one team composed of individuals with similar gender identities. To ensure a more comprehensive and...
Establish Your Brand: It’s More Important Than the Offering
You are not selling your product or service, but your Brand. Yes – you read that right. In the world of marketing, of course product/services are important but your consumers connect solely with the Brand. In this article we will discuss the importance of...