by Larvetta Loftin | Jun 30, 2025 | Uncategorized
Tracee Ellis Ross has done it again. With Pattern Lounge, the latest ad campaign for Pattern Beauty, she isn’t just promoting haircare—she’s creating a cultural moment. The campaign reunites the beloved cast of Girlfriends—Tracee, Golden Brooks, Persia White, and Jill...
by Larvetta Loftin | Jun 2, 2025 | Uncategorized
A few weeks ago, we shared why The L3 Agency is betting on print to cut through the digital noise. Now, we’re doubling down and it’s not just nostalgia. It’s a strategy. In a world where we scroll past thousands of ads a day, print offers something different: a...
by Larvetta Loftin | May 27, 2025 | Uncategorized
As Mental Health Awareness Month comes to a close, we’re reminded that meaningful conversations about mental well-being must continue year-round. At The L3 Agency, we’ve been intentional this month about fostering open, honest dialogue through a series of impactful...
by Larvetta Loftin | May 19, 2025 | Uncategorized
May is Mental Health Awareness Month—and it’s the perfect time to pause, breathe, and reflect on how we’re really doing. We’ve all felt the weight of grind culture. The endless to-do lists, the pressure to perform, and the constant comparison can drain even the...
by Larvetta Loftin | May 12, 2025 | Uncategorized
Last week on the Black Businesses Matter podcast, we had the distinct honor of spotlighting an extraordinary voice in leadership and transformation: Dr. Carmen Bell-Ross. A proud native of Detroit, Dr. Carmen has dedicated her life to understanding people—what drives...
by Larvetta Loftin | May 5, 2025 | Uncategorized
In a world flooded with ads, the ones that truly resonate are those rooted in cultural understanding. Nike’s latest campaign featuring WNBA star A’ja Wilson is a masterclass in audience connection—one that doesn’t just highlight a product or performance, but speaks...
