Just Pivot.
Written By: Larvetta L. Loftin I love being an entrepreneur but my position as the Chief Executive Officer of The L3 Agency is to carry out the mission and the goals of the business. As the CEO and the visionary, I had to pivot our business in order for us to grow....
First Steps Into The Marketing World
Written By: Dion Warr My name is Dion Warr, Dee for short, and I am the Communications Intern here at The L3 Agency. I started working for The L3 Agency on July 1st, 2019 under the OneSummerChicago program with Bright Star Community Church. After the program ended in...
The impact of Social Activism + Marketing
Written by: Christa Shavers Social activism has become the new wave for businesses both large and small with the rise of #GivingTuesday and community service days. Companies are using more resources to give back to the communities in a variety of ways from allowing...
Shouldn’t black history be so pervasive that it cannot be contained in a month?
After Christmas and New Year festivities, the next big market holiday is Valentine’s Day. Pink and red hearts proliferate every nook and cranny, and the scent of chocolate seems to linger for weeks. But after February 14, brands wait until Easter in April or...
Why Women Should Have a Seat at the Table?
In support of Women’s History Month, we were compelled to share why women should have a seat at the table to grow sustainable businesses. Despite much of the progress that has been made in recent years to increase diversity and inclusivity efforts, there is still a...
Stars Are Made in the 4th Quarter
The 4th Quarter: Where The Team Stands Tall In the sports world, stars are made in the 4th quarter. Players are immortalized, for good or bad, based on the way they approach their final opportunity to win. The 4th quarter in the business world is no different....
A Video is Worth 100 Pics: The Power of the Moving Image
The realization that “people just don’t read anymore” prompted businesses to incorporate more of another medium into their ad campaigns: images. The task then was to use a photograph, artwork, or any other type of image to not only substitute for wordy content,...
The Brands who are doing it well for women
While we know May is popular because it is the month when brands and companies honor moms everywhere but it is also Women’s Health Month. I am noticing brands are missing out on this huge opportunity to address the awareness, especially those in fitness, fashion and...
5 Influencers You Need
Influencer Marketing is the new buzz marketing word. Some are doing it very well and others are taking a stab at it. It’s all about focusing on the right individuals (non-celebrity) in your team, life, or outside that have the influence, personality, and work ethic to...