What’s More Important? Likes Vs. Views
Likes don’t tell you as much as impressions, or who’s seen your content. This is just as important, as you want to know the scope of your marketing efforts. There will always be a crowd who doesn’t “like ''. With this in mind, “views”' reflect the reach of a video and...
FOUNDER’S HIGHLIGHT: Power of Digital Marketing
The power of digital marketing is heightened now more than ever now that we are in a pandemic. However, I would like us to uncover the meaning of digital. McKinsey describes digital as being closely attuned to how customer decision journeys are evolving in the...
New Staff First Days
Naeemah M. - Marketing and Communication Intern Remote learning, Zoom University, and long hours looking at my laptop screen has been the new normal. Starting my senior year of college during a global pandemic will be the most monumental moment of my life. However,...
Kin Marie – Junior Creative Intern’s First Day
My first day at L3 was great! I was honestly very nervous the day before, mainly because I didn’t know what to expect. I had heard amazing things about the agency and knew from the moment I started my research on them, that this was the place I wanted to work. The day...
Stand Out and Level Up!
Stand Out and Level Up was created by The L3 Agency to assist local (Chicago city-wide) minority businesses - women of color and black businesses who may have been affected by the global pandemic and the racial injustice that resulted in a great loss. Not only assist...
Hopeful Return: Phase 3: Reopening of the City
As we’ve all been tucked away in our homes, it’s nice to finally be able to be back out again. Social distancing from our friends and family has been tough for us all. Restaurants are open, rooftops, the lakefront and an overall breath of fresh air. Smell the flowers,...
Crisis Currency Roundtable
Since the start of the pandemic, our CEO, Larvetta L. Loftin decided to launch a weekly series called Crisis Currency Roundtable formerly titled Crisis Currency Conversations. These conversations focus on how minority businesses can pivot from financial crises to...
Celebrating Black Music
Did you know June is African American Music Appreciation Month! Also called, National Black Music Month. This was established by President Jimmy Carter in 1979, and celebrates the African American musical influences that are made up as a vital part to our nation's...
COVID-19 Resource News
By Larvetta L. Loftin As a thought leader for women of color and minority businesses, we wanted to share COVID-19 relief resources from some of our favorite brand friends: Facebook Grant Program Up to 30,000 eligible small businesses in more than 30 countries where...