by Larvetta Loftin | Jan 7, 2020 | Uncategorized
Written by: Christa Shavers Social activism has become the new wave for businesses both large and small with the rise of #GivingTuesday and community service days. Companies are using more resources to give back to the communities in a variety of ways from allowing...
by Larvetta Loftin | Jan 30, 2019 | Uncategorized
After Christmas and New Year festivities, the next big market holiday is Valentine’s Day. Pink and red hearts proliferate every nook and cranny, and the scent of chocolate seems to linger for weeks. But after February 14, brands wait until Easter in April or...
by Larvetta Loftin | Mar 12, 2018 | Uncategorized
In support of Women’s History Month, we were compelled to share why women should have a seat at the table to grow sustainable businesses. Despite much of the progress that has been made in recent years to increase diversity and inclusivity efforts, there is still a...
by Larvetta Loftin | Nov 24, 2017 | Uncategorized
The 4th Quarter: Where The Team Stands Tall In the sports world, stars are made in the 4th quarter. Players are immortalized, for good or bad, based on the way they approach their final opportunity to win. The 4th quarter in the business world is no different....
by Larvetta Loftin | Nov 24, 2017 | Uncategorized
The realization that “people just don’t read anymore” prompted businesses to incorporate more of another medium into their ad campaigns: images. The task then was to use a photograph, artwork, or any other type of image to not only substitute for wordy content,...
