Creating Space to Be Heard: How the BBM Podcast Connects Entrepreneurs Through Storytelling
With millions of podcasts now available across platforms, it’s easy to assume the space is too crowded for new or even existing shows to stand out. But here’s the truth: podcasting is still one of the most intimate and powerful ways to reach consumers—especially for...
Black Influencers Are Not Just Trendsetters—They Are Market Movers
Photo Credit: The Washington Post At the 2025 Essence Festival of Culture in New Orleans, Black women influencers didn’t just show up—they took over. According to Forbes, they played a leading role in driving a $24 billion influencer economy, amplifying both cultural...
What Summer Means for Marketers: Reset, Reconnect, and Ready for Q4
For many marketers, summer brings a shift in pace. While some industries ramp up activity, others experience a seasonal slowdown — campaigns may be lighter, teams take time off, and decision-makers hit pause before the Q4 sprint. But rather than coasting through the...
Nostalgia, Community, and Curls: Pattern’s Masterclass in Beauty Marketing
Tracee Ellis Ross has done it again. With Pattern Lounge, the latest ad campaign for Pattern Beauty, she isn’t just promoting haircare—she’s creating a cultural moment. The campaign reunites the beloved cast of Girlfriends—Tracee, Golden Brooks, Persia White, and Jill...
Print Is Back, Juneteenth Is Coming, and The L3 Agency Is All In
A few weeks ago, we shared why The L3 Agency is betting on print to cut through the digital noise. Now, we’re doubling down and it’s not just nostalgia. It's a strategy. In a world where we scroll past thousands of ads a day, print offers something different: a moment...
Mental Health Conversations Shouldn’t End Month
As Mental Health Awareness Month comes to a close, we’re reminded that meaningful conversations about mental well-being must continue year-round. At The L3 Agency, we’ve been intentional this month about fostering open, honest dialogue through a series of impactful...
Reclaiming Balance: A Mental Health Check-In This Summer
May is Mental Health Awareness Month—and it’s the perfect time to pause, breathe, and reflect on how we're really doing. We’ve all felt the weight of grind culture. The endless to-do lists, the pressure to perform, and the constant comparison can drain even the most...
Dr. Carmen Bell-Ross: Bridging Culture, Strategy, and Leadership
Last week on the Black Businesses Matter podcast, we had the distinct honor of spotlighting an extraordinary voice in leadership and transformation: Dr. Carmen Bell-Ross. A proud native of Detroit, Dr. Carmen has dedicated her life to understanding people—what drives...
Marketing That Matters: What Nike’s A’ja Wilson Ad Teaches Us About Cultural Connection
In a world flooded with ads, the ones that truly resonate are those rooted in cultural understanding. Nike’s latest campaign featuring WNBA star A’ja Wilson is a masterclass in audience connection—one that doesn’t just highlight a product or performance, but speaks...