I recently celebrated my new marriage, and in doing so, I've been reflecting on the incredible intersection between this new chapter and my 25 years as a business owner. For me, faith has always been the unshakable cornerstone of my company's success. My business has...

It’s Homecoming Season, and every fall, Historically Black Colleges and Universities (HBCUs) come alive with unmatched energy. Homecoming season is a cultural celebration that brings together generations. Students, alumni, and entire communities reunite to celebrate...

Summer is over, and fall is finally here. This season, Fenty Skin is making self-care feel even sweeter with the launch of its Salted Caramel Collection. Released in August, the limited-edition drop takes one of Rihanna’s most beloved products, the Butta Drop Whipped...

With millions of podcasts now available across platforms, it’s easy to assume the space is too crowded for new or even existing shows to stand out. But here’s the truth: podcasting is still one of the most intimate and powerful ways to reach consumers—especially for...

Photo Credit: The Washington Post At the 2025 Essence Festival of Culture in New Orleans, Black women influencers didn’t just show up—they took over. According to Forbes, they played a leading role in driving a $24 billion influencer economy, amplifying both cultural...

For many marketers, summer brings a shift in pace. While some industries ramp up activity, others experience a seasonal slowdown — campaigns may be lighter, teams take time off, and decision-makers hit pause before the Q4 sprint. But rather than coasting through the...

Tracee Ellis Ross has done it again. With Pattern Lounge, the latest ad campaign for Pattern Beauty, she isn’t just promoting haircare—she’s creating a cultural moment. The campaign reunites the beloved cast of Girlfriends—Tracee, Golden Brooks, Persia White, and Jill...

A few weeks ago, we shared why The L3 Agency is betting on print to cut through the digital noise. Now, we’re doubling down and it’s not just nostalgia. It's a strategy. In a world where we scroll past thousands of ads a day, print offers something different: a moment...

As Mental Health Awareness Month comes to a close, we’re reminded that meaningful conversations about mental well-being must continue year-round. At The L3 Agency, we’ve been intentional this month about fostering open, honest dialogue through a series of impactful...