by Larvetta Loftin | Jul 21, 2025 | Uncategorized
With millions of podcasts now available across platforms, it’s easy to assume the space is too crowded for new or even existing shows to stand out. But here’s the truth: podcasting is still one of the most intimate and powerful ways to reach consumers—especially for...
by Larvetta Loftin | Jul 14, 2025 | Uncategorized
Photo Credit: The Washington Post At the 2025 Essence Festival of Culture in New Orleans, Black women influencers didn’t just show up—they took over. According to Forbes, they played a leading role in driving a $24 billion influencer economy, amplifying both cultural...
by Larvetta Loftin | Jul 7, 2025 | Uncategorized
For many marketers, summer brings a shift in pace. While some industries ramp up activity, others experience a seasonal slowdown — campaigns may be lighter, teams take time off, and decision-makers hit pause before the Q4 sprint. But rather than coasting through the...
by Larvetta Loftin | Jun 30, 2025 | Uncategorized
Tracee Ellis Ross has done it again. With Pattern Lounge, the latest ad campaign for Pattern Beauty, she isn’t just promoting haircare—she’s creating a cultural moment. The campaign reunites the beloved cast of Girlfriends—Tracee, Golden Brooks, Persia White, and Jill...
by Larvetta Loftin | Jun 2, 2025 | Uncategorized
A few weeks ago, we shared why The L3 Agency is betting on print to cut through the digital noise. Now, we’re doubling down and it’s not just nostalgia. It’s a strategy. In a world where we scroll past thousands of ads a day, print offers something different: a...
by Larvetta Loftin | May 27, 2025 | Uncategorized
As Mental Health Awareness Month comes to a close, we’re reminded that meaningful conversations about mental well-being must continue year-round. At The L3 Agency, we’ve been intentional this month about fostering open, honest dialogue through a series of impactful...
