The realization that “people just don’t read anymore” prompted businesses to incorporate more of another medium into their ad campaigns: images. The task then was to use a photograph, artwork, or any other type of image to not only substitute for wordy content,...

While we know May is popular because it is the month when brands and companies honor moms everywhere but it is also Women’s Health Month. I am noticing brands are missing out on this huge opportunity to address the awareness, especially those in fitness, fashion and...

Influencer Marketing is the new buzz marketing word. Some are doing it very well and others are taking a stab at it. It’s all about focusing on the right individuals (non-celebrity) in your team, life, or outside that have the influence, personality, and work ethic to...