Brands That Stand For Something….

What does the NFL have to do with breast cancer? Why does a league of all male players and majority male owners and GM’s feel the need to show its support of women? DeAngelo Williams NFL Running Back Because it makes a statement. In a sport that markets itself...

Why Women Should Have a Seat at the Table?

In support of Women’s History Month, we were compelled to share why women should have a seat at the table to grow sustainable businesses.  Despite much of the progress that has been made in recent years to increase diversity and inclusivity efforts, there is still a...

Stars Are Made in the 4th Quarter

The 4th Quarter: Where The Team Stands Tall   In the sports world, stars are made in the 4th quarter. Players are immortalized, for good or bad, based on the way they approach their final opportunity to win. The 4th quarter in the business world is no different....
A Video is Worth 100 Pics:  The Power of the Moving Image

A Video is Worth 100 Pics: The Power of the Moving Image

  The realization that “people just don’t read anymore” prompted businesses to incorporate more of another medium into their ad campaigns: images. The task then was to use a photograph, artwork, or any other type of image to not only substitute for wordy content,...
The Brands who are doing it well for women

The Brands who are doing it well for women

While we know May is popular because it is the month when brands and companies honor moms everywhere but it is also Women’s Health Month. I am noticing brands are missing out on this huge opportunity to address the awareness, especially those in fitness, fashion and...
5 Influencers You Need

5 Influencers You Need

Influencer Marketing is the new buzz marketing word. Some are doing it very well and others are taking a stab at it. It’s all about focusing on the right individuals (non-celebrity) in your team, life, or outside that have the influence, personality, and work ethic to...
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